Pay Per View

How does a promoter know if a fight is pay per view value? Froch vs Groves 1 and 2 sold out their tickets so fast it was clear to see the selling potential.  Does Bellew vs Cleverley 2 have the same sort of reasoning?  The fight sells tickets to the hardcore boxing fans and I think fans who can’t make it to Liverpool will buy the show. But £16.99 for a fight which is primarily a domestic rivalry is somewhat questionable.
Matchroom promoter Eddie Hearn the son of ex boxing promoter Barry Hearn boasts of a quality undercard including 2 world title bouts as well as top names including James Degale, Anthony Joshua and perhaps recent big brother contestant Audley Harrison.
He also stated in an interview with James Helder from IFLTV ‘if people think they are gettimg value for money they will buy it’ he then said with a smile ‘if people dont think its value for money, they might still buy it!’.
I personally am really excited about the whole card. More so because of the inclusion of Callum Smith and Anthony Joshua then the main event. I am not however excited by the price which will put off a lot of casual fans who would perhaps have flocked to this card with the right advertising.  An opportunity to grow the popularity for British boxing perhaps missed for all involved.

I’d like to hear your views?
Tweet to @guzwarrior or find me on facebook Guz Warrior Boxing.
Lee Russell

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